Case Study: LiquidNano
- Nir Ella
- Aug 13, 2024
- 2 min read
The project at the center of this case study came from LiquidNano, a company that makes a special coating against pathogens and can be administered to surfaces in various ways - sprays, wipes, and even industrial cleaning solutions. Naturally, the big challenge was how to stand out among a big market of cleaning and hygiene products, a market that only grew bigger during COVID-19.
The challenge: How to make an unforgettable animation ad
With every video we make there is always the challenge of standing out in the crowd. But in this case, it was particularly true, not only because the market’s so big, but because the usual selling point has been done to death. We could have made a simple video ad emphasizing how effective the product is and how important it is to be hygienic during this global pandemic. But the viewers already know all of that - they’ve heard it from the rest of the competitors!
So what could get the message across in a new way?
The solution: Stepping back in time to show the future
LiquidNano’s biggest selling point is its innovation. It’s all about scientifically-backed products, and particularly about nanotechnology. We knew this would be our way to figuring out how to help them stand out.
We decided to commit to this futuristic vision... by returning to the past. The idea was to reference an old animation style from the 1950s called UPA. We referenced it in every stage, from the script and voiceover style, to sound effects, and of course the illustration and final animation video.
By reminding people of the past, we could emphasize LiquidNano’s brand as the company that brings with it the future. The effect was double: first, the past-future idea helped us get the message across in the clearest way possible. Second, the nostalgic feeling helped make the video fun, unique, and very memorable.
Conclusion: Opposites help us define things
The client was very enthusiastic about our video, from the moment they first heard the concept and until the final video was out making waves. It was a risky move to go for a concept that revolves around the opposite of the brand image - but it was exactly that opposite which made the brand’s innovative message so powerful.
Want to find creative ways to tell your story too? Get in touch.
Information Technology Assignment Help assists students in completing IT-related tasks such as coding, networking, databases, cybersecurity, and system analysis. Whether you’re working on a Java program, network design, or database project, expert guidance ensures high-quality, plagiarism-free submissions. This service is ideal for students seeking to improve grades and understand complex technical concepts with ease. Get timely, customized support tailored to your academic requirements, and gain clarity in subjects that form the backbone of modern digital systems. Perfect for both beginners and advanced learners in the IT field.
This is a brilliant example of how storytelling and creative risk can redefine brand messaging! Using a nostalgic animation style to highlight futuristic nanotechnology was a clever move—it not only stood out in a saturated market but also made the message more engaging and memorable. It’s a great reminder that sometimes, going in the opposite direction is exactly what you need to make an impact.
For students analyzing marketing strategies or preparing a branding case study, this is a perfect example to reference. If you need help breaking down similar case studies or structuring your analysis, I’d definitely recommend checking out essay help services. You can visit MyAssignmentHelp for expert guidance on crafting insightful, well-researched academic content. They’re great at helping you…
Girl child education in India is a cornerstone for building an empowered and equitable society. Educated girls are more likely to become self-reliant, delay marriage, raise healthier families, and contribute to economic growth. While India has made progress, challenges such as poverty, gender bias, and safety concerns still prevent many girls from attending school. Government initiatives like Beti Bachao Beti Padhao and NGO efforts aim to bridge these gaps. Promoting girl child education is not just a social cause—it’s a national priority. When we educate a girl, we uplift entire communities and secure a brighter future for all.
Un casinò non AAMS di spicco è noto per la sua selezione di giochi dinamici e la sua piattaforma facile da usare. Con centinaia di slot, giochi casino online non aams con dealer dal vivo e classici da tavolo, i giocatori hanno l'imbarazzo della scelta. Il sito supporta anche diversi metodi di pagamento, garantendo transazioni rapide e sicure.
Si te gusta el fútbol rápido y emocionante, www.jugabet.cl/es/futsal/live es tu lugar ideal. Cada partido es una montaña rusa de goles y adrenalina. Con apuestas en vivo, cada segundo cuenta. Ideal para jugadores que buscan acción sin pausa. ¡Una experiencia que no te deja parpadear!