Benefits of Video Marketing

How many times a day do you scroll through Facebook and stop to watch one of the many videos that pass through your timeline? I bet this happens quite frequently. It’s because in today’s digital age companies and people use videos to market themselves, their products and services. Video marketing is the most popular form of marketing today, it provides great benefits to those who incorporate it into their marketing plan. Which is why in this post we’ll go over a few benefits of video marketing and how it can help your business grow.


The first thing video marketing does to your company is increase your online presence and brand awareness. When companies decide to create videos they’re letting themselves be known. Once your customers have seen your videos they’ll have a better understanding of your company and the product or services that you provide. Imagine a new app is created and instead of creating a promotional video they just made a print ad that describes the app, would you download it? Most likely not, because you can’t see how the app truly works and you’re getting no information on the company.


The second benefit of video marketing is social media engagement. Once you have an online presence by utilizing all social media platforms people will begin to like and follow your social media accounts allowing for your company to gain a wider audience. Gaining a wider audience is important because videos are the most shared content on social media. So, the more people viewing your video the more potential shares your gaining. In some instances, a great video will end up going viral due to the number of likes and shares it receives.


Another benefit of video marketing is the ability to convey information in a more efficient manner. With videos, you can provide information more rapidly and can explain anything you want about your product or service even if it’s difficult to explain. This is why many companies use explainer videos or animations. According to 2016 video marketing statistics, 98% of consumers say they’ve watched an explainer video. Having such a high percentage of people watching explainer videos leads us to another benefit of video marketing, ROI. Return on Investments (ROI) increase due to the amount of consumers watching explainer videos. When a consumer watches an explainer video they’re more likely to buy your product or service. So yes, video marketing does provide you with intangible benefits such as Facebook likes and Instagram follows, but it can also provide you with a profit.


Deciding to create a video for your company should be an easy decision based on the numerous amounts of benefits that come with it. Here at White Animation not only can we help you with an explainer video or animation for that complicated product or service. We can also help you create a promotional video through our parent company Silueta. We specialize in creating engaging and effective video content and will help you through every step of the process to make sure your video is exactly what you’re looking for.


Want to know more? read "4 instances to utilize whiteboard animation"

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